That said, you mentioned supply increasing. When supply increases, prices decrease assuming all else remains the same. This could happen because of a new invention that makes production costs fall (a more efficient generator maybe). At first, sure, some companies would be able to keep prices high, but as more companies use this technological advancement, competition among them will require they lower prices. If we looked on the demand curve, we see that since prices are lower, consumers are actually buying more (as the law of demand states).
That said, you mentioned supply increasing. When supply increases, prices decrease assuming all else remains the same. This could happen because of a new invention that makes production costs fall (a more efficient generator maybe). At first, sure, some companies would be able to keep prices high, but as more companies use this technological advancement, competition among them will require they lower prices. If we looked on the demand curve, we see that since prices are lower, consumers are actually buying more (as the law of demand states).