Logic is built into the world and how it works. Feeling and emotion are built into people. Naturally people act out of emotion and unnaturally act out of logic. When people see others act purely based on logic it stands out to them. When speaking you want to use pathos, but it is unwise to neglect logic or overuse pathos. People respond to feelings, but that does not mean they respond positively. Often the faces of audience members show you when you have crossed the line between feelings and logic. An example of how to do things poorly would be making a statement about animals and how useful they are both while they are alive and after they die to an audience of vegans. That would disengage some of them and continuing to go back to that point would be an unnecessary crossing of the line.
Chapter 3 Response
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