An example of playing with form or genre would be plot twists. I personally love plot twists, because I am the type of person who tries to figure out the movie before it has even started. The plot twists keep me engaged in the story and eager to see what happens next. I think it is very smart when writers do play with the form or genre.
Chapter 12 Response
Chapter 12 Response
Background Colour
Font Face
Font Kerning
Font Size
Image Visibility
Letter Spacing
Line Height
Link Highlight
Text Colour